Gordon Matthew (Researcher, Eye-tracking expert)

Gordon Matthew (researcher)

In 2010, Gordon Matthew attained a BA-degree in Computational Linguistics at the North-West University’s (NWU’s) Potchefstroom Campus. In 2013, he attained a MA-degree in Language and Literary Studies at the NWU’s Vaal Triangle Campus, the thesis topic focusing on the development of an Afrikaans Named Entity Recogniser. Gordon is part of the UPSET Focusarea, and words specifically on Audio-Visual translation and Eye Tracking. Gordon is currently busy doing his PhD on different ways to determine and measure cognitive load while a person reads subtitles. He also serves on the executive committee of Eye Tracking South Africa (ETSA) and is also part of the Planning Committee in charge of organising the ETSA 2015 Conference that will be held from the 7th – 9th of October 2015, on the NWU’s Vaal Triangle Campus.